A project submitted to the D&AD New Blood Awards 2022—a campaign pitch for Penguin Books. The challenge is making reading and books part of the wider cultural conversation.

Read4Change is a 21-day reading challenge to encourage reading, foster community, and increase children’s literacy. In this online non-profit event, for every day that participants read for 15 minutes, a pool of sponsors will donate 20 pence to the World Literacy Foundation. Read4Change has the meaning of Ready for Change. The campaign is about changing people’s reading habits, changing the way society talks about books, and changing the live for children in poverty.